Question 4:

Who would be the audience for your media product?

In order to discover the audience for Kremlin, I had to check the rating and reviews of similar films with either a gritty violent gangster theme to it or a political thriller subsequently the marketing could target these 'groups' resulting in higher exposure/sales revenue. My research reached the conclusion that primarily men aged 18-26 may enjoy the Kremlin because of the gritty violence in the movie along with the conflict between British gangsters and the Russian corrupt government and its involvement with the head of Russian mafia. Which will give them the thrill that they may be seeking. However, it may also be very popular with a much older male audience. This is due to the history of the cold war and an almost obsessive interest many have in any film that includes the 'mysteries' of espionage particularly conducted by the  CIA , KGB or MI5 . However even though the film will heavily relate more to the male audience females may want to enjoy the film because of the love affair between Chantelle and her boyfriend who is a member of the British mob. 

In order to predict the audience for Kremlin, I had to search for very similar films and look at the ratings and reviews. For example 'The Constant Gardener' is a perfect example as it has a similar theme to Kremlin. Summary of the film is "A widower is determined to get to the bottom of a potentially explosive secret involving his wife's murder, big business and corporate corruption" it is put under the genre of 'Political thriller' which is part of the overall theme of Kremlin and plus with the love story in the background.

As you can see the majority of the audience are males 73,535 our of 92,870 votes on IMDb rating report. The dominant age group is 30-44 of 48,924 votes which is to be expected because the political side of the story is more favourable to the older group. However because it is a thriller and a number of the audience may also enjoy the political theme from the ages 18-29 also enjoyed the film and are the second highest age group with 29,398 votes out of 92,870. This can tell us that Kremlin may favour the males in general and perhaps favour the older males ages 30-44, due to it being a political thriller. 

M/F/A Ratings The Constant Gardener

However because Kremlin also has British and Russian mobs involved the audience will most likely defer to 'The Constant Gardener'. Another film which is similar to Kremlin in a few aspects is 'The Godfather' because it is solely about Gangsters and Mobs which is a big part of the theme in Kremlin. Summary - The aging patriarch of an organized crime dynasty transfers control of his clandestine empire to his reluctant son. I chose this film because I want to find out the likely audience for a film involving 'Gangsters and Mobs' and therefore, because 'The Godfather' is the greatest film which surrounds the topic it would also be a perfect choice to analyse the audience ratings and statistics.  

A majority of the audience are male 798,274 out of 912,180 clearly dominating the number of females in vote ratings on IMDb. The males also enjoyed the film more average ratings of 9.2 as opposed to females with  the average of 8.9. The film appealed more to the age group of 18-29 with 428,848 number of votes, however not by much as ages from 30-44 who also voted a high percentage with a total of 365,022 votes. This gives us further confidence that Kremlin will appeal heavily towards the male audience, but the age group will be quite extensive as Kremlin's theme involves both politics and the criminal world of gangsters and mobs. On the basis of this I see that the audience's age group will most likely be males aged 18-44. 

M/F/A Ratings The Godfather

Mark - Age 22

Mark is a 22-year-old that loves films involving the mafia or gangs. He enjoys them because he knows that the criminal world is indeed out there and these type of films can show the life of a British gangster that live among him. He also enjoys them because absolutely anything can happen, the plots are usually very interesting and great, he also never knows what to expect as every day may be the last for the characters.The stories from the underground/criminal society are almost unlimited. The violence, the twist and plots give him the thrill that he wants. When watching a gangster film he usually gets to know the character very well and for mark it is almost as though he is place in their position and he has the opportunity to experience the hellish end or the survival of it, from the characters point of view. 

Peter - Age 44

Peter was fortunate to be brought up in an area of London where he has easy access to some 4cinemas. Additionally going to the cinema each week had been part of his normal family life for as long as he could remember. But his real interest, which almost developed his hobbym in any films with an espionage related flavour especially those linked to Russia. this started with a student exchange when he was 17 and his school played host to student of the same age from a school in West Berlin. Peter spent many hours listening to stories of how people escaped either under or over the Berlin Wall. Later with the fall of the wall in 1989 he visited both East and West Berlin and met up with the same students. The addiotional 'fuel for this hobby' was that he was intrigued by the assignation in the heart of London of the Bulgarian dissedent by the KGB with a poisoned umbrella tip and more recently the murder, again by the FSB (old KGB), of Alexander Litvinenco plus, over the coming years there were some 12 James Bond films released that became a 'must see' films. 

Peter was also an avid reader and a fan of Len Deighton's books based on the MI6 agent Harry Palmer played by Michael Caine in The Ipcress File, Billion Dollar Brain and Funeral in Berlin. All of this plus his admiration for the gritty and violent crime thriller 'Get Carter' which also stated Michael Caine makes Peter and many other males of his generation an ideal target audience